Blogging is an important internet marketing tool that many online businesses utilize to promote their business. A business website no longer seems complete without a Blog page where the company is able to showcase their credibility through articles and videos. Let us then examine what exactly is a blog and what is its significance in ensuring the success of an online business?What’s a Blog?A blog (or Web Log) is a part of a website (or sometimes the website itself) which contains regular entries in the form of articles, photos, music, videos and/or audio (which is called podcasting). The popularity of blogging in internet marketing has been growing. In a research conducted by Blogpulse.com there are currently over 156 million blogs online.Blogging originally started as a type of online personal diary where people wrote about their personal lives. It has gained immense popularity as a tool to express opinions, to establish credibility and to promote products or services.Why do you need a blog for your business?Having a blog for your company is an important element in your online business success. Blogging has emerged as one of the most powerful tools which can help establish the credibility of your business as well as emphasize your uniqueness. A Blog also allows you to interact with potential customers. Most importantly, blogging can provide a significant boost to your business brand.Blogging is a cheap way of creating press releases. Utilizing the services of a press release company is very costly and therefore usually out of the reach of someone starting an online business. Now, instead of expensive press releases, you can use your blog page to launch new products, announce new promotions and discounts.Blogging also increases your online presence. Keyword-rich blogs can increase your website’s ranking on search engines. Blogs that are of high quality are usually linked by other bloggers. Blog commenting allows your customers to post feedback with regard to your products and they can also repost your blog into their own site or into social networking sites. The more visible you are online the greater earning opportunities you have.If you are serious about succeeding in your online business, I strongly recommend getting a blog. Maintaining it does not take a lot of time and it is so effective in ensuring your online business success.Want to learn more on how you can maximize the use of blogging for your online business growth? Contact me! I would love to talk to you more about blogging and how it could promote your online business.